Is Facebook Reading the Images on Your Ads? | Print On Demand
Transcript
Michael
I'm almost certain that Facebook is reading the products now like the images.
Krste
It is 100% reading the images because some of the code actually does like it reads the message cards, and sometimes it reads it wrong. And that's what can cause the restrictions.
Michael
That's a great point, man? Yeah. Well, where I was headed with that, though, is like, I think and this is total speculation on my part. But I think if you have one seller that finds a winner, and they just they're dumping boatloads of cash into it, they're scaling it. And then you have another seller come along, and they just Carbon Copy the winner. I could be wrong about this. But I think Facebook knows, I think they know like, "Hey, we have this account over here pushing this product. And it's doing really well." And I think they give it preferential treatment in the auction. But I'm curious what your thoughts are on that?
Krste
Yes, it'll definitely have preferential treatment in the auction. So there's many things which get considered as to advertisers value school. So I like the page, the page engagement, the previous ad performance. So if an ad starts off, well, generally continues of well. And as you say, like, if that ad is continually doing well, that advertiser score goes up. So if you carbon copy someone, it's very likely you're gonna, especially if using automatic bidding. So if you just basically go, here's $100, here's my product, and get me the best results, you can for that budget, the other person will win the bid, because they've already got a higher value than you because they've had that ad out for X amount of time. And Facebook knows where that value is, whereas your new advertiser, and it doesn't know where your value is. So and if you're competing against the other product, you're likely going to lose the auction. So that will just drive your bids up and up. So you find your cost per purchase will be, you know, $50, $70 or $100. So, a lot of the people that like even drop shipping, when they do straight copy products, you find that the margins are very, very thin. It's just the way of the game and like there is like tricks around that like using manual bidding and pushing bids up to compete against that original seller and drive the value up quicker and take over the position.
Michael
It becomes a tug of war over that global value metric.
Krste
So, there is like tricks to compete with sellers and beat them in the auctions. But yeah, that's more advanced, we can talk like a full half a day about manual bidding, and like tricks you can do to acquire that customer base. But like yeah, like as you've recommended to everyone, as I've recommended to like all of my private members and anyone else that sort of has had a conversation with me, it is not to like straight up copy other people's designs. Do your own take, find a different audience, which you can pitch that product to, like do something different, because all of the times where I've had like super high ROAs is where I found like an engaged audience. And they're just like, snapping up the product and even with one of my private group members is like doing really, really well he found a particular movie which is quite old, but it's got like a super engaged audience. So he was able to like blend the two niches, so that the wife and this movie. And he's just like doing like six seven ROAs, pretty good scale as well. So it's like there's so many like pots of audiences out there where there's like untapped yet, so there's plenty of opportunity. There's no reason why you should just be like competing with people, especially when they're at scale to try and acquire their customers.