3 Favorite Testing Methods | Facebook Ads
Transcript
In this video, I thought I would go over my three favorite Facebook ad testing methods. These are all methods that can be used for a fairly low budget. I look to spend two times, my breakeven cost per purchase on each of my tests. So if my breakeven cost per purchase is $40, I will spend $40 times two to spend 80 bucks on my test.
And based on that $80 in spend, I'll usually have enough information to decide if I want to keep testing or if I want to move on to a new product. Now also, I'm speaking specifically for shine on which can be found at ShineOn.com, most of you should already know that. All right, let's jump into the methods. So the first is a CBO method.
With my CBO method, I like to use a $30 budget. And I'll have three ad sets. Usually, what I'll do is these three ad sets will have duplicate interests. They'll also have one ad. Now, what you can do, if you're going to use duplicate interests, is you can literally just create the first bit here, publish this, and then come back in, you can just duplicate this two times. And that'll create these two for you. A variation on this method that I use sometimes is I'll make each of these ad sets, all different interests. Like if I'm really trying to test or I have like a new pixel or something like that, I'll make those three ad sets with different interests. This is how I like to run my CBO campaigns. What's cool about these is that you know, CBO will try to find the ad set that's making the most money for you, and then optimize for it. So I sometimes let it do that.
Another one I like to do is kind of similar to this, except it's ABO. So this is ad set budget optimization. In this one, you'll have one campaign as well. And you'll have three ad sets, each ad set will have one ad like so. What I'll do here is I'll make each of the ad sets $10 budget. The reason I like this one, is because first of all, I'm a big fan of ad set budget optimization. I like the spending on ad set budget optimization is a little bit different, it spends a little bit more generally. You don't have Facebook trying to think for you on where to allocate your budget. I find that the test results are usually a little bit more pure. So I'm a fan of ad set budget optimization, but I do have to say Facebook is trying to steer people towards CBO. They're spending more development dollars and everything else towards CBO. So CBO is probably the future. If you're just new and starting out, keep that in mind as you're experimenting with different methods at any point in time Facebook can come and they can shut down ad set budget optimization and you have no say in the matter. With this method, you can either do duplicates, again, kind of like I did above, where you just publish this first, and then come back in and duplicate this two times for these two ad sets. You can also either experiment with interests or use the same interests.
Usually, I'll turn these on, and I'll let them run until two times my breakeven cost per purchase. I'll analyze the results. If I have a purchase, I continue. If I don't have a purchase, then I'll move on to something else.
So here's another one you can do. This is kind of a fun one. So what you do is you create one campaign, this is going to be an ABO campaign. And then you create $1 ad sets and, depending on my budget, I'll create thirty of them. They're all $1. And what I'll do, especially for this one, I do duplicate these, because it's just way too difficult to create them any other way. So one of the things that's neat about all of these methods is that you can experiment with the budgets, experiment with number of ad sets, and you can experiment with interest
But when I'm testing, these are my go to testing methods. I tend to stick to these first two, more often than not, but that's just because they're a little bit easier to set up than the last one. And I know that these still work to this day. I actually launched two products last week using these methods, and I got sales on both of them. One of the things I constantly tell people is if you're new to this, and you're struggling to get sales, it's almost never a result of your testing methods. Look, sometimes it can be but usually it is not. Typically, it's an issue with having a bad product, you need to go back to the drawing board and get a new product. Alright, so let's talk about results here real quick.
So, this is pretty simple. I don't overcomplicate things. So here's kind of how I do it. If zero purchases then new product. If you have zero purchases on your shine on jewelry after two times your breakeven spend, then you go to a new product. If greater than zero purchases, you start ramping up.
And really when you start ramping up and you can do it a number of ways, increasing ad sets, increasing budgets, experimenting with different interests. There's different things you can do at this stage when you're ramping up. But when you are ramping up and scaling, that's really when the Facebook ad methods and techniques come into play heavily. When you're testing though, usually the techniques will not make or break it. It's the product that makes it or breaks it. But when you start to ramp and scale, if you really want to hit big numbers and stay profitable, you need some more technique on the ad side of the house.